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Vice VP Tweets Epic Takedown of Best Restaurants in Canada List

Photo: The Black Hoof

While we hesitate to add momentum to a list of "best" restaurants from a website that describes itself as "a comprehensive resource [...] dedicated to celebrating Canadian destinations", a weekend analysis takedown of from Shawn Phelan, VP Integrated Sales and Branded Content at Vice Media Canada, is well worth a gander.

The flurry of tweets sent May 31 echo sentiments from Jen Agg, the owner of The Black Hoof and Rhum Corner.

The criticism of the 2014 Top 50 Restaurants in Canada list and subsequent - air quotes - controversy over omissions like The Black Hoof and Au Pied de Cochon hinges largely on the link bait, churnalism climate that infects so much digital media. Phelan is particularly cynical about co-founder Adrian Brijbassi's verbose attempt to address concerns about the list.

"Some thoughts on the controversy. First, their top 50 owes its existence to SEO [search engine optimization]. When people follow the click bait to's top 50 they are treated to ancient web design with impossible navigation. Their judging panel gives them credibility but how [can] these chefs say no given's first page Google status 'best in Canada'? Then omits some Canadian icons to generate controversy. More click bait. Publishes rationale that asks for [sponsorship money]. Only controversy to me is why anyone takes remotely seriously. Too much great talent wasting time on this farce. Rant over [Joe Beef and The Black Hoof] you guys get back to being great rather than total shit like"

· @shafiqphelan [Official Twitter]
· Adrian Brijbassi Addresses Top 50 Omissions []
· Chefs React to Best Restaurants in Canada List [-EMTL-]

The Black Hoof

928 Dundas Street West, Toronto, ON M6J 1W3 416-551-8854