Is it a book promotion, or Portlandia outtakes? A growing series of videos promoting David Sax's new book on food trends (The Tastemakers: Why We're Crazy For Cupcakes But Fed Up With Fondue) has so far poked fun at superfood-obsessed consumers, trendy chefs going way overboard, freegans, and bloggers. Who's next? Food publicists and restaurant critics would be prime subjects for satire. Sax was featured in this week's edition of The New Yorker. The Tastemakers is available in bookstores everywhere.
Previous Coverage: David Sax Gets Followed By The New Yorker [E~TOR]
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