Pizzeria Libretto's Pizza Party Now On Instagram

Move over cats: Pizzeria Libretto's pies are poised to take over Instagram. Librettogram, developed by Union, a local advertising firm, invites diners (far and near) to pick apart every pizza on their menu to learn more about Verace Pizza Napoletana (VPN) Association standards, get deep into the ingredients, and gush over the beautiful photography by Edward Pond. It's pretty simple: follow Librettogram and find photos of pies divided into nine sections; click a section and learn something. As Mike Takasaki, Union's Associate Creative Director, says, "our joke is: we slice the pizza for you."