Obvs there has already been a brouhaha re: this and obbbvs it's just a gross marketing ploy. But REALLY? Gross. pic.twitter.com/ztBIpAHkO9— Jen Agg (@TheBlackHoof) March 11, 2014
A day after The Black Hoof's Jen Agg shared her thoughts on sexism in the restaurant trade (and a host of other topics) on Jesse Brown's Canadaland podcast, she has called out Top Chef Canada on Twitter for their "GROSS" 'Battle Of The Sexes' marketing ploy. After the advertisements caused a social media meltdown, the show released a statement to explain their strategy but it doesn't seem to be convincing anyone that it's a good idea.
· Via @TheBlackHoof
· Top Chef Canada Statement [Eater Vancouver]