clock menu more-arrow no yes mobile

Filed under:

Model Chef

Roots, the beloved Canadian clothing company, celebrates 40 years in the comfy schmata business and, in an unusual move, has plucked Bar Isabel chef Grant Van Gameren to be the face of its campaign. While Roots is better known to align itself with high-wattage celebrities, the bold move shows that Canadian chefs are gaining real rock star status. [BlogTO]
[Photo: Roots]